Isn’t the internet a wonderful thing? It’s revolutionised the way we get information, the way we buy things, the way we do business, the way we communicate – even the way we find our soulmate. According to the Royal Pingdom blog site (See? Clever use of the internet again). 107 trillion emails were sent on… Read More
The power of scam
7 November 2011 By Leave a Comment
Last week I found myself taking part in an episode of PhoneJacker – only in this case it was EmailJacker. I’m sure you know the drill. They get in. Wipe your contacts and then send them the following, or something similar:- “I’m writing this with tears in my eyes. My trip to Madrid has turned… Read More
Jostling for position
24 October 2011 By Leave a Comment
Hello. Whether we like it or not, communicating is more about justifying our position than anything else, these days. In business, in our personal lives – almost wherever we find ourselves. A friend of mine had a fairly major operation recently – her condition wasn’t life-threatening, but not having the operation would have seriously affected her quality… Read More
Come right in
22 August 2011 By Leave a Comment
Communicate v. 1. Share or exchange information or ideas; convey (an emotion or feeling) in a non-verbal way. 2. Pass on (an infectious disease); transmit (heat or motion). There’s been a lot about how we communicate (or don’t) in the media lately. Were the recent riots caused by our inability to communicate with each other;… Read More
Marketing strategy and campaigns
22 August 2011 By
When you’re marketing the complex and controversial you need to pitch them sensitively, without alienating your audience. I can develop the right messages and find the right communications channels to bring contentious issues into the mainstream – like I did for the UK Clinical Research Collaboration. UKCRC is a coalition of key decision makers in… Read More
Communications audit
17 August 2011 By
I can help you assess exactly how hard your communications are working for you. I’ll audit all of your communications, compare them with those of your competitors, and analyse how effective they are in supporting your organisational strategy – like I did for St Christopher’s Fellowship charity for children, young people and vulnerable adults. St Christopher’s… Read More
Corporate narrative development – getting your story right
17 August 2011 By
I can help you dig deeper into your organisation’s offer and create a narrative that is right for you and your audiences – like I did at the Royal Society for the encouragement of arts, manufactures and commerce (RSA). The Royal Society for the encouragement of arts, manufactures and commerce (RSA) was founded in the… Read More
Marketing strategy
17 August 2011 By
When your business is operating in a crowded and competitive market place I’ll give you the strategy to succeed, like I did for Microload Ltd. Microload Ltd was a small IT support provider, ideally placed right in the centre of London. It prided itself on supplying bespoke support, with a human face, to small, medium… Read More
Brand development and communications
17 August 2011 By
I’ll help you build your brand to make what you do unique and special – like I did at National Asthma Campaign – when I transformed it into Asthma UK. National Asthma Campaign didn’t really know what it wanted to be. It funded research and supported those with asthma through publications, holidays for children with… Read More
Communications strategy development
17 August 2011 By
Personal Finance Education Group (pfeg) pfeg was a successful but tiny charity before funding from the Financial Services Authority enabled it to grow to a staff of 60 – in 5 regional offices throughout England. It had no designated communications staff and had been doing its best to market its services with reactive media relations,… Read More