Marketing strategy

When your business is operating in a crowded and competitive market place I’ll give you the strategy to succeed, like I did for Microload Ltd.

Microload Ltd was a small IT support provider, ideally placed right in the centre of London. It prided itself on supplying bespoke support, with a human face, to small, medium and large businesses within the M25. Microload had been ticking over nicely for fifteen years but times got harder and more and more competitors appeared – all jostling for position in terms of price, promotion and place. Microload knew it had to up its game and bring a marketing approach into the organisation.

Straight talking communications was commissioned to develop Microload’s marketing strategy.

I conducted a marketing audit and helped the company define and refine its offer to meet clients needs and adapt to the changes in the IT world.

Having researched Microload’s potential market I developed marketing to help put the organisation get in front of the people it wanted to influence and grow its business.

Microload really needed to stand out in the market place so I encouraged and assisted them to rebrand – changing from Microload Ltd to IT Plus. I brought in a designer to develop a new look and feel for the organisation and revised its messages, personality and tone of voice to give it a new, and powerful, lease of life. To help IT plus communicate its new brand effectively I developed new communications collateral and completely rewrote its website – generating new business as well as a website that really works for the company.


About Philippa

Philippa Cowley-Thwaites is a no-nonsense South Londoner with a passion for communications. Since graduating in English from London University in 1983 she has established herself as an expert communicator for a variety of brands in the private, public and voluntary sector with great success – she’s one of the best business writers in the business.