I can help you assess exactly how hard your communications are working for you. I’ll audit all of your communications, compare them with those of your competitors, and analyse how effective they are in supporting your organisational strategy – like I did for St Christopher’s Fellowship charity for children, young people and vulnerable adults.
St Christopher’s has been around since 1870, providing services, homes, foster care and supported housing for children, young people and vulnerable adults. It is working in a volatile and competitive market, bidding for significant public sector contracts to provide vital services. The charity was missing significant opportunities through poor communications. It had no clear communications strategy resulting in inconsistent messages and communications collateral. St Christopher’s needed to start again from scratch but could not do so without the full picture of its current communications. I helped them establish a starting point by conducting a full communications audit:-
- Explored organisational operations, values and future strategy – through interviews with internal and external stakeholders
- Assessed front line communications through staff focus groups
- Researched and evaluated competitor communications
- Analysed all external communications and internal communications systems
- Provided an extensive report containing collateral and competitor analyses – with clear recommendations for the future.
St Christopher’s is moving ahead slowly within the constraints of their budget. They’ve made an excellent start by improving their overview materials (top of page) and exhibition collateral (above). They’re also reviewing and improving staff engagement policy.
I could help you do the same……
About Philippa