The web is for life – not just for chatting

The Olympic fest is nearly over.

What will we do without it?

We’ve all had our personal games highlights and watching the Paralympics makes me feel, well, totally inadequate.

A highlight for me was seeing Sir Tim Berners-Lee, inventor of the world wide web, taking centre stage at the Olympics Opening Ceremony, live tweeting a message reminding us how much he has changed our world.

The vast majority of us use the web every day – to chat to friends, to order food, to promote our work – and so much more.

The web has its good side, and its not so good side, but the good far outweighs the bad.

If you’re not using the web to promote your business, you’re behind the times – and if you are, but not updating your website, blogging and tweeting regularly…………………….you’re behind the times. So if you do one thing today – make sure your web presence is up to date.

One sector that has been radically transformed by the world wide web is the charity sector.

The ability to sign up for fundraising opportunities, donate and promote important causes on line has made giving something back so much easier.

I’ve been particularly struck this week by my niece’s fundraising page on Just Giving.

She’s doing a walking marathon for Cancer Research UK, to raise money for research into pancreatic cancer, the illness that deprived her of her father when she was just 13.

At the end of this month she’ll be walking, with thousands of people, while her brother struggles with Hodgkins disease.

Yes, of course I’m going to ask you to support her at but I’m also reminding you how big a part the web has played in her efforts.

She’s not a marketer. Her page is simple and probably doesn’t stand out from any other.

But the messages of support on that page, and her use of texts, facebook and email to promote her cause would make TimBL proud.

Your website and how you promote it is key to marketing your business – and if you have real life examples and testimonials to support your web propositions you’ll go far.

So have a look at your web page today – and whilst you’re at it donate to Cancer Research UK by supporting my niece –

You have been told.

Thank you for supporting such a fantastic cause.

About Philippa

Philippa Cowley-Thwaites is a no-nonsense South Londoner with a passion for communications. Since graduating in English from London University in 1983 she has established herself as an expert communicator for a variety of brands in the private, public and voluntary sector with great success – she’s one of the best business writers in the business.

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