A strategic approach to communications – Sir John Soane’s Museum

Sir John Soane’s Museum, No.13 Lincoln’s Inn Fields, Holborn, is one of London’s hidden gems.

Home and museum of Regency architect, Sir John Soane, it is an eclectic mix of his own work and drawings, and art and artefacts he collected from all over the world.

Once you visit the Soane, you’re drawn into the great man’s eccentric and magical world, in a building full of clever examples
of the most innovative, elegant – and sometimes quirky, design.

I fell in love with the Soane when I first visited it in 2003.

I got the chance to be part of it in October 2010 when I helped the Museum, on a voluntary basis, with its fundraising appeal for the Opening Up the Soane project – a £7m restoration programme.

My experience in developing communications strategy and taking an holistic approach to marketing specific initiatives led to the Soane commissioning my services.

As an under-resourced public organisation the Museum is unable to employ communications and marketing staff full-time.

I have enabled them to get the most from their media relations by developing an online media centre, as a one-stop-shop for press and broadcast journalists.

I am currently helping them take a more strategic approach to engaging the media, the public and potential benefactors with the different phases of the restoration project, and assisting with the marketing of the Museum.

“Philippa’s skills and experience as a marketer and communicator have made us look more closely, and strategically, at how we market the Museum and its component parts,” says Mike Nicholson, Director of Development.

“She is able to assess exactly what an organisation needs, in terms of its communications, and implement it with ano-nonsense but imaginative approach that appeals to all our key audiences.
We’re delighted to have her on board.”

About Philippa

Philippa Cowley-Thwaites is a no-nonsense South Londoner with a passion for communications. Since graduating in English from London University in 1983 she has established herself as an expert communicator for a variety of brands in the private, public and voluntary sector with great success – she’s one of the best business writers in the business.

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