What was that you said?

The Today programme on BBC Radio 4 remains one of the best sources of news, comment and entertainment when you’re looking beyond what’s going on under your nose.

It has also given me some of the most jaw-dropping incidences of jargon that I’ve ever come across.

This morning, one particular guest, from the Financial Services Authority, had me spellbound as he talked about the contingency plans companies should put in place if the collapse of the Euro is imminent.

He talked of ‘scenario planning’, ‘impact evaulation’ and a wealth of other impenetrable terms.

Interesting stuff when you consider that the FSA’s education arm, the Money Advice Service, prides itself on giving ‘clear, unbiased money advice’.

We all have our professional jargon but it’s probably best kept within our professions.

So let’s make our New Year’s resolution a pledge to keep our communications jargon-free in 2012.

And in the meantime, I wish you all a very happy Christmas and a new year where you think outside the box and get the very best from all your business scenarios.

 

 

 

 

About Philippa

Philippa Cowley-Thwaites is a no-nonsense South Londoner with a passion for communications. Since graduating in English from London University in 1983 she has established herself as an expert communicator for a variety of brands in the private, public and voluntary sector with great success – she’s one of the best business writers in the business.

Leave a comment

*