A friend of mine went on some volunteer training for the Olympics this weekend.
If her application is successful she’ll be one of thousands of volunteers working in the Olympic Press Centre.
During the games, all the tears, triumphs and tantrums will be broadcast throughout the world, twenty-four, seven.
It made me wonder what will happen to all the other news, promotion and general communication, from the beginning of the Olympic torch relay in May, to the closing ceremony in August. A lot of people are asking themselves whether 2012 will be the end of their business, sacrificed on the altar of the Olympian frenzy.
Should we just shut up shop and take a year off from promoting what we offer?
I suppose the answer is, if you can’t beat ‘em, join ‘em.
When you’re planning your marketing communications for 2012 think about those Olympics media hooks, offers, products and services. It might even come down to including ‘go for gold, England!’ in your email autosignature.
Me, I’m letting out my home to Olympics fanatics, putting on my London 2012 T-shirt and popping off to Macdonalds for a Decathlon burger.
There’ll be lots of people re-positioning themselves post-Olympics and I need to build my strength up.
About Philippa